Groundbreaker blog
Learn the industry secrets that get results
Interviews with operators who have built the businesses you are trying to build, plus what we have learned running marketing for them.
29 articles and podcast episodes
How to Build an Effective Septic Team | with 30 Year Veteran David Meints
When starting a business, many trade contractors and entrepreneurs fall into a common trap: believing that no one can execute the work as well as they…
Stay Hungry and Grow Your Business | with Caleb Ingram of Iron-Vac Trucks
Stay hungry and grow your business with insights from Caleb Ingram of Iron Vac Truck Sales on scaling, leadership, and staying resilient.
How to Vertically Integrate and Own the Whole Septic Process | with Jon Jouvenaux
When most people think about running a septic business, they picture a familiar cycle: dispatching trucks, pumping tanks, driving long distances to a…
From Sweeping Floors to Owning the Largest Sewer Manufacturing Company in LA | The Story of Titus Menche
Looking for real-world insights on building a successful manufacturing and service business in a niche industry? Learn from Titus Menche, a Louisiana…
A Master Class in Customer Service from Cisco Septic | An Interview with Jackie Mendieta
Learn strategic insights that you can implement today to grow your business, foster customer trust, and build a brand that truly makes a difference.
How to Turn Septic Business Failures into Growth | Interview with Jason Lambert
Are you curious about what it takes to grow a septic service company in Louisiana? Whether you’re just starting out or looking to expand, understanding…
How to Use the Rule of 3’s In Septic Quotes | with Mason Rickner
Are you looking to expand your septic business and stand out in a competitive market? Mason Rickner, owner of K&M Excavation in Oklahoma, shares the…
How VSE Septic is Using AI in the Office and on the Field | Interview with Julio and Sandy Vega
Learn how Julio and Sandy Vega built a 20-year successful septic business by emphasizing integrity, effective systems, leveraging AI, and fostering a…
How to Stand Out from Your Competitors | Interview with Logan Holekamp
Logan Holekamp shares practical wisdom on growing a septic business—from shifting mindset and building a supportive industry network to licensing…
How to Build a Septic Company People Want to Work At | Interview with Thomas Wayne
Have you ever wondered what it takes to grow and sustain a successful septic business in a competitive environment? If so, you’re not alone.
Does Your Business Need Marketing? Key Factors to Consider
Discover if your business needs marketing. Learn key factors like market share, competition, and online presence to boost growth.
5 Marketing Red Flags to Watch Out for Your Septic Business
Are you about to invest in marketing for your septic business? It’s critical to recognize the signs of red flags that can lead to wasted money and poor…
How Innovative Controls Are Transforming Septic System Management: Insights from Roy Waldrop
Are septic system controls evolving to meet modern needs? What challenges do installers face, and how can better technology streamline maintenance and…
Revolutionizing Septic Business Management: How Field Base Simplifies Operations and Boosts Growth
Managing a septic business involves a maze of inspections, paperwork, scheduling, and customer communication—all of which can become overwhelming as your…
How to Get 50 Calls in 9 Days with Septic Local Service Ads
In this comprehensive guide, we’ll walk you through a real-world case study of how one client achieved 50 leads in just nine days — and how you can…
Get More Septic Maintenance Contracts with Worx4U Software | Interview with Mike Brasovan
Managing septic companies involves complex processes, from tracking inspections to billing and scheduling. Many owners have relied on paper records, which…
Best Business Name For a Septic Company
The Ultimate Guide to Optimizing Your Business Info on Google for Maximum Profit
Google Business Profile Setup For Septic, Excavation, and Site Prep Companies
How to Set Up and Optimize Your Google Business Profile for Maximum Local Visibility
Ads vs SEO for Septic Companies
If you’re in the excavation, site prep, or septic business, you know how competitive local marketing can be. But do you truly understand the different…
Google Reviews for Excavation Companies
Are you struggling to gather authentic Google Reviews for Excavation Companies that boost your local visibility and drive new customers to your business?…
Best Marketing for Excavation and Septic Companies
Digital marketing can be a bit of a black box, where you have hundreds of options, thousands of opinions, and no clear direction or confirmation that what…
Call Tracking for Excavation & Septic Companies
How to track your online marketing plan to ensure that your investment is generating a strong return on investment.
How to Build a Website That Sells for Excavation & Septic Pros
Your website is the engine of your entire marketing machine. Without a properly designed and functioning website, your SEO and ad spend will be wasted.
SEO for Excavation and Septic
How to optimize your website for the keywords that are most important for your particular business.
PPC for Excavation and Septic Business
Digital marketing is always changing, so it’s important to make decisions based on current strategies, and not outdated advice or experience that will no…
Social Media for Excavation and Septic Companies
Most people who aren’t well informed on today’s marketing landscape, still think social media marketing posting is their best bet. That used to be the…
Website Pre-Work for Excavation & Septic Companies
If you focus solely on the Media or Tactics, you will likely fail regardless of how well-selected that Media is. Invest the time and energy into defining…
Google Maps Optimization Guide | Septic & Excavation Businesses
The Fundamentals of Google Maps Ranking (NAP, Citations, Consistency and Reviews) Getting listed on the first page of the Google Map for “Your City +…
How Google Search Works for Excavation and Septic Businesses
In this section, we want to take a few minutes to demystify the search engines and break down the anatomy of the search results page. By understanding how…