Security & privacy
What happens to your data, in plain English
This is the customer-facing version. Our legal privacy policy is linked at the bottom — this page is meant to be readable.
You own your accounts
What it is: Your Google Ads, Google Business Profile, Google Analytics and Search Console accounts are created in your name, or stay in it if they already exist. We are granted access; we do not hold the keys.
Why it matters to you: This is the single most common way contractors get trapped. We have taken on clients whose previous agency held their accounts so they did not even own their own digital assets — including the ad history that makes campaigns perform. If you leave us, you keep everything, and there is no handover fee to pay.
You own your leads and recordings
What it is: Every call recording, form submission and report belongs to you, and you can pull them at any time from a dashboard you can open yourself.
Why it matters to you: Lead data is your customer list. An agency that will only show you a monthly PDF controls what you are allowed to conclude about your own marketing.
Calls are recorded, and callers are told
What it is: Calls through tracking numbers are recorded so leads can be scored and disputed. Where the law requires notification or two-party consent, an announcement plays before the call connects.
Why it matters to you: Call recording law varies by state and attaches to where the caller is, not where you are. Getting this wrong is a real liability, and it is not something to leave to chance.
The website runs over HTTPS
What it is: This site and every site we build are served over TLS, with HSTS and standard security headers set at the edge.
Why it matters to you: Browsers mark non-HTTPS pages as "Not secure" in the address bar, which costs conversions on a form before anyone reads a word of it.
Tracking is consent-gated where the law requires it
What it is: Analytics, advertising pixels and third-party embeds are blocked until opt-in for visitors in California, Florida, Pennsylvania, Washington, Illinois and Michigan. Global Privacy Control is honoured. If the visitor’s location cannot be determined, we fail closed and block.
Why it matters to you: These statutes attach to the person browsing, not to where the business is. A Texas contractor with Washington customers has the same Washington exposure a Washington business does.
We do not sell your data
What it is: We do not sell, rent or share your business data or your customers’ contact details. Data goes to the platforms needed to run your marketing, and nowhere else.
Why it matters to you: Worth stating plainly rather than leaving you to infer it from a legal document.
Your photos and materials stay yours
What it is: Photos, logos, video and copy you give us remain your property. We use them to run your marketing. Your domain is registered to you.
Why it matters to you: Agencies sometimes register the domain in their own name. If yours is not in your name today, that is worth checking before you do anything else — with us or anyone.
Access is limited to the people running your account
What it is: Access to your accounts is limited to team members working on them, using individual logins rather than a shared password.
Why it matters to you: Shared credentials mean nobody can tell who changed what, and offboarding a team member does not actually remove their access.
What we have not published here
A few things belong on this page that we are not going to state until they are confirmed internally, because a security page with a guess on it is worse than a shorter one.
To confirm before this section is complete
- Payment processor, and whether card details ever touch our systems or only the processor’s.
- Whether team members undergo background checks, and at what level.
- Data retention period for call recordings and lead records.
- Which subprocessors hold client data, so they can be listed by name.
- Breach notification commitment and timescale.
The legal documents
This page explains our practices. The binding versions are the legal documents:
Questions about any of it? Call (817) 670-3672 and ask. You will get a straight answer or an honest "let me find out".
Last updated:
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