Meet your team
About Us
A family-owned agency for blue-collar businesses, founded in 2019 and built around three values we will actually be held to.
Groundbreaker Marketing
Empowering blue-collar brands online
We work with contractors across the United States — septic and wastewater first, and also excavation, foundation repair, drilling, HVAC, plumbing and event venues. The common thread is a phone that needs to ring with the right calls.
Our Mission
To grow blue-collar businesses with integrity, results, and transparency — treating every client’s business like it is our own.
Our Vision
A trades industry where every contractor knows exactly what their marketing costs, what it produces, and who to call when the phone should be ringing.
Our journey so far
What drives us
We treat your business like our own
Co-owners Josh and Ashley Christian see their mission as glorifying God through business excellence. In 2019, with Josh’s background in IT Operations and Ashley’s background in photography, they founded a digital marketing agency. What started as a small, family-run operation servicing local businesses grew into a specialized agency focused on getting septic companies found first on Google.
We’ve worked with many clients on their digital marketing in the past 6 years, and one thing so many have in common is bad experiences with other marketing companies. We’ve had clients who have lost a million dollars in marketing spend that left them with no results, and many others who have been seen as a number and a paycheck, been given manipulated “results” numbers, or had their accounts held hostage so they don’t even own their own digital assets.
At Groundbreaker Marketing, we’re passionate about a few things: integrity, results, and transparency. We use these three core values to guide our decision-making in providing services, hiring team members, and how we treat our clients. We’re not interested in making a quick dollar, but rather creating long-term partnerships with our clients as we support their growth through best-in-industry digital marketing.
We treat your business like it’s our business, because at the end of the day, that’s exactly what it is.
Our core values
The DNA of Groundbreaker Marketing
Ownership
We treat our clients’ businesses like they were our own and aggressively work to see that our clients gain a substantial return on their marketing investment.
Luke 6:31 — “Do to others as you would have them do to you.”
Initiative
We turn constraints into inspiration by taking the initiative to learn, improve, and deliver efficient results.
Philippians 4:13 — “I can do all things through Christ who strengthens me.”
Humility
We are quick to own our mistakes, quick to give grace, and quick to cheer others on.
Proverbs 22:4 — “Humility is the fear of the LORD; its wages are riches and honor and life.”
What you can verify
Claims you can check yourself
We would rather publish six things you can go and confirm than a wall of round numbers you cannot.
5.0 rating across 8 Google reviews
Read straight from our Google Business Profile on 2026-08-14. Every review is reproduced in full on our reviews page, with the reviewer’s name and date, and linked back to the profile so you can check them yourself.
Operating since 2019
Founded by Josh and Ashley Christian in 2019. The company history and both owners’ backgrounds are on our team page, under our own names.
60+ clients
The figure published on our home page. Client names appear only where the client has given a public testimonial or review — you can see several of them by name on our reviews page.
Published pricing
Our $1,495/month programme fee, its eleven inclusions and the ad-spend minimum it does not cover are published in full, with the date they were last checked. Most agencies in this space publish nothing.
You own your accounts and your data
Your Google Ads, Google Business Profile and analytics accounts stay in your name. Your domain and the materials you provide remain yours, including if you leave.
A published podcast with named guests
The #2 Septic Podcast. Every episode names a real operator and their company, and the archive is on this site — 29 episodes and articles, each attributable.
The Groundbreaker leadership team
Your marketing experts
Last updated: