Groundbreaker Marketing

Build Your Blue Collar Legacy

AI-driven digital marketing for septic, excavation and home-service contractors. Every lead tracked. Every account yours.

60+ Happy Clients!

Your wins are our wins, and we are aggressive about making those happen!

Learn more

5.0 from 8 Google reviews

Every one of them is reproduced in full on our reviews page.

Why Groundbreaker

What sets us apart from other agencies

Guided by the Golden Rule

According to the values of Matthew 7:12, we treat your business like our own. We apply our expertise, integrity, and intensity to your business and manage our team members according to those standards.

AI Marketing

With human-engineered and quality-controlled AI systems, we get our clients better results, faster — including visibility in the AI assistants your customers are increasingly asking for recommendations.

No BS Reporting

We report on your actual leads, forms, and phone calls, and you will always have access to your reports. You will have a clear picture of the growth coming from your marketing investment.

What to expect when you work with Groundbreaker

  1. Schedule a video meeting to go over your current marketing and goals

  2. Sign up, fill out our new client questionnaire, and book an onboarding call

  3. Monthly reports, meetings as needed, and same day answers from our team

Our services

Explore what services we’re offering

Every service below is something we run day to day for contractors, and every one of them reports back into the same lead tracking — so you can see which is paying.

Bringing ideas to life in the digital space

Here is what that looks like when it is running: real dashboards from real client accounts.

What drives us

We’ve worked with many clients on their digital marketing in the past 6 years, and one thing so many have in common is bad experiences with other marketing companies. We’ve had clients who have lost a million dollars in marketing spend that left them with no results, and many others who have been seen as a number and a paycheck, been given manipulated “results” numbers, or had their accounts held hostage so they don’t even own their own digital assets.

At Groundbreaker Marketing, we’re passionate about a few things: integrity, results, and transparency. We use these three core values to guide our decision-making in providing services, hiring team members, and how we treat our clients. We’re not interested in making a quick dollar, but rather creating long-term partnerships with our clients as we support their growth through best-in-industry digital marketing.

We treat your business like it’s our business, because at the end of the day, that’s exactly what it is.

More about how we got here →

Josh and Ashley Christian, owners of Groundbreaker Marketing

Testimonials

What our clients say about working with us

5.0 from 8 Google reviews

“The Groundbreaker team has been a pleasure to work with and they are very communicative. They are incredibly knowledgeable about the septic industry overall, and they have helped us enormously on the marketing front. There is a clear ROI from working with them, and I would recommend them for any services company in the septic, grease trap, or portable toilet rental space!”

Austin Fruchter
Google review ·

“Ashley and team has taken our marketing to the next level. I highly recommend them. Easy to work with and reasonably priced. We have tried two other marketing groups and Groundbreaker by far out performs both of them. Would recommend them to anyone wanting to increase their business and take it to the next level.”

Jason Havard
Google review ·

“Ashley has been amazing to work with for AryCo’s website hosting, maintenance, and SEO. Since working with her, we’ve seen major improvements in our website performance and online rankings, and she is always on top of everything. She’s incredibly responsive, knowledgeable, and always available whenever we have questions or need help.”

Capree Greene
Google review ·

“Ashley transformed our failing business by fixing our core digital presence — our Google listing, SEO, and website — which were all fundamentally incorrect. After her corrections, we immediately saw a phenomenal uptick in customer calls and overall profit; for example, we went from only four calls a week to four calls before 8:00 AM just this morning. What sets this highly professional firm apart is Ashley’s unmatched integrity: if she doesn’t know an answer, she commits to finding out and getting right back to you rather than offering a runaround. From personal experience, I can unequivocally say that I have no regrets and highly recommend their exceptional marketing services.”

— Lee Davis, Big Lee’s Plumbing

Read every review in full

Our full service marketing program

$1,495 /month

Published, in full, with the date it was last checked. Most agencies in this space publish nothing — which makes it impossible to compare them on anything but a sales call.

Groundbreaker Program

$1,495 /month

6 month commitment

  • Google Local Service Ads with AI Lead Scoring
  • Google Business Profile SEO
  • Reputation Management (Google Reviews)
  • Citations
  • Geo-tagged + keyworded photos
  • Professionally designed website*
  • Website management, including updates, security, and backups
  • Search Engine and AI Visibility Optimization
  • Backlinking and Technical SEO
  • Google Pay-Per-Click & Local Service Ad Management
  • Lead Tracking and Monthly Reporting

Not included: $1,000+ monthly ad spend minimum, paid directly to Google

Book a strategy call

What moves the price

Two contractors on the same plan can need very different ad budgets. These are the things that actually change the number, so you can locate yourself before talking to anyone.

  • How competitive your market is
  • How many services and service areas you want to win
  • What already exists, and what state it is in
  • Your ad budget, which is separate from our fee

See the full pricing page

Prices last checked 2026-08-14.

Your website is provided as part of your subscription — hosted and maintained by us while your plan is active, with the option to continue managing or purchase it if you ever leave. Your domain and the materials you provide always remain yours.

The power of getting in front of people already searching for your services…

Groundbreaker 1 Month Results

Local ranking grid maps one month apart: average Google Maps ranking improved from 18.08 to 10.28, and top-3 placements grew from 0.59% to 17.16%.

Growth 1 Month Results

Lead-tracking dashboard showing 141 total leads, charted by day from mid-October to the end of December, with unique, repeat, quotable, pending and not-quotable leads broken out.

Groundbreaker AI 1 Month Results

Google Business Profile stats after one month: 456 search views, up 26%, and 206 Maps views, up 50%.

Growth 3 Month Results

Google Ads dashboard over three months: 148 conversions from 1,580 clicks at a $9.59 average cost per click.Top lead sources chart: Google Ads, Google organic, direct, and Google Business Profile all delivering quotable leads.

Dominance 6 Months Results

Organic traffic graph running to February 2026, flat near zero through the spring and then climbing from late summer to roughly 260 visits a day.AI citations report: 17 citations in Google AI Overviews across 9 pages, plus citations in ChatGPT and Gemini.

Get results like these