Service
Call Tracking, Form Tracking and Monthly Reporting
Every call and every form submission is recorded, attributed to the channel that produced it, and reported to you monthly — and you can open the reporting yourself whenever you want.
What’s included
- Tracking numbers with call recording and duration on every call
- Form capture that keeps the ad click id attached across page navigation
- A dashboard you can open yourself, not a PDF you wait for
- Cost per lead calculated across management fee and ad spend together
- Missed-call text alerts during business hours
- You own the accounts and the data — always
Included in the Groundbreaker Program
This service is not sold separately. It is part of the $1,495/month programme, alongside everything else on our services list.
Websites, Tracking & Reporting
Common questions
How do you measure success for your clients?
By leads, not impressions. We report your actual phone calls and form submissions, you have access to your reporting at any time, and you own your accounts and data. If a channel is not producing, you will hear it from us first.
What is call tracking and do I need it?
It attributes each incoming call to the channel that produced it, with a recording and a duration. Without it, nobody can tell you which of your marketing is working.
The most common failure we inherit is a business spending money across four channels with no way to tell which one produced the phone call — so the budget gets moved on gut feeling.
What counts as a lead in your reporting?
A call that lasts long enough to be a real conversation, or a form submission from a real person. Wrong numbers, hang-ups and spam are filtered out and not counted.
Counting every ring as a lead is how agencies produce impressive reports that do not match the owner’s experience of the phone. We would rather the number be smaller and true.
Can I see my reporting whenever I want?
Yes. You get a dashboard you can open yourself, not a PDF you wait for at month end.
What should a contractor website actually do?
Load fast, say what you do and where, and make the phone number and the form the easiest things on the page. Everything else is secondary.
It also has to be readable by machines. If your services render through a widget, or your reviews load by JavaScript, then search engines and AI assistants cannot see the very things that would make them recommend you.
Other services
Google Local Service Ads
We set up, verify and manage your Google Local Service Ads, then score every lead that comes through so you can see which ones were real work and dispute the ones that were not.
Google Ads (PPC)
We build and manage Google Search campaigns around the way your customers actually search, and we measure them on booked work rather than clicks.
Google Business Profile & Maps
We manage your Google Business Profile as an ongoing job — categories and services, geo-tagged and keyworded photos, update posts, and a reply to every review.
SEO & AI Visibility
We do the traditional technical and content SEO work, and we also build the pages that AI assistants actually cite when someone asks them to recommend a contractor.
Websites Built to Convert
We build and maintain your website as part of your plan: fast, accessible, written to convert, with call and form tracking wired in before it goes live.
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Ready to see what your marketing should be doing?
Book a video call. We will go through what you are running now, what it is producing, and what we would change — before you spend anything.