FAQs
SEO & AI Search Visibility
A growing share of buyers now ask an AI assistant to recommend a contractor instead of scrolling a results page. That is a different game with overlapping rules.
How do I get my business recommended by ChatGPT or other AI assistants?
Publish the specific, checkable facts an assistant needs in order to name you: real pricing, real reviews with names and dates, named people with credentials, and direct answers to real questions — in plain HTML that a crawler can read without running JavaScript.
AI assistants do not reward keyword density. They reward being the source that most cleanly answers the question with attributable facts. That is why this site publishes its own prices and its own reviews rather than hiding them behind a form or a widget.
Is AI visibility just SEO with a new name?
No, though the foundations overlap. Traditional SEO competes for a ranked position; AI visibility competes to be the source that gets cited inside an answer.
The practical difference is structure. A page that ranks can bury its answer in paragraph nine. A page that gets cited answers in the first two sentences, in a form the model can lift.
Do AI crawlers even read my site?
They do, if you let them and if your content is in the HTML. Many sites accidentally block them in robots.txt, and many more hide their best content inside JavaScript widgets that crawlers never execute.
Review widgets are the most common version of this. The reviews look fine to a human and are completely invisible to a retrieval bot — which is precisely why the reviews on this site are baked into the page instead.
How do you measure AI visibility?
By recording a baseline: asking the major assistants the questions your customers ask, noting whether you were named, which sources they cited, and which competitors came up — then re-running the same set later.
It is directional rather than a precise rank number, because these systems do not return stable rankings. Recorded consistently, the direction is still legible.
How long does SEO take to work?
Months, not weeks, and anyone promising otherwise is selling something. Technical fixes can show up quickly; ranking and authority build slowly.
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