Websites, Tracking & Reporting

By leads, not impressions. We report your actual phone calls and form submissions, you have access to your reporting at any time, and you own your accounts and data. If a channel is not producing, you will hear it from us first.

It attributes each incoming call to the channel that produced it, with a recording and a duration. Without it, nobody can tell you which of your marketing is working.

The most common failure we inherit is a business spending money across four channels with no way to tell which one produced the phone call — so the budget gets moved on gut feeling.

A call that lasts long enough to be a real conversation, or a form submission from a real person. Wrong numbers, hang-ups and spam are filtered out and not counted.

Counting every ring as a lead is how agencies produce impressive reports that do not match the owner’s experience of the phone. We would rather the number be smaller and true.

Yes. You get a dashboard you can open yourself, not a PDF you wait for at month end.

Load fast, say what you do and where, and make the phone number and the form the easiest things on the page. Everything else is secondary.

It also has to be readable by machines. If your services render through a widget, or your reviews load by JavaScript, then search engines and AI assistants cannot see the very things that would make them recommend you.

Sometimes, and carefully. A tracking number can be added as the primary with your real number as secondary, but done wrong it creates duplicate-listing problems.

It is yours. Your leads, recordings and reporting belong to you, and you keep access to the accounts they live in.

Details of how it is stored and who can reach it are on our security and privacy page.