Pricing
What our marketing costs
Published in full, including what is not included. You should not have to sit through a sales call to find out whether we are in your budget.
Groundbreaker Program
$1,495 /month
6 month commitment
Everything included
- Google Local Service Ads with AI Lead Scoring
- Google Business Profile SEO
- Reputation Management (Google Reviews)
- Citations
- Geo-tagged + keyworded photos
- Professionally designed website*
- Website management, including updates, security, and backups
- Search Engine and AI Visibility Optimization
- Backlinking and Technical SEO
- Google Pay-Per-Click & Local Service Ad Management
- Lead Tracking and Monthly Reporting
Not included: $1,000+ monthly ad spend minimum, paid directly to Google
or call (817) 670-3672
The honest version
$1,495 a month buys our work. It does not buy the advertising — that is a separate minimum of $1,000 a month, billed by Google directly to your own account.
We keep those separate on purpose. When an agency bundles media and margin into one invoice, you cannot tell what you actually spent on advertising, and when you leave, the ad account history — which is what makes campaigns perform — leaves with them. Your accounts stay in your name here.
So the realistic all-in floor is about $2,500 a month, of which $1,000+ is media. If that is not a number your business can carry yet, say so on the call and we will tell you what to do instead. We would rather do that than take six months of fees to prove it.
Where we sit
| Monthly fee | What it usually buys |
|---|---|
| Under about $500/month | Usually one task done partially — a few posts, or an ad account someone glances at. Often no call tracking at all, which means nobody can tell you whether it worked. |
| Roughly $1,000–$2,000/month | Where a full programme for a single-market contractor sits, including ours at $1,495. Enough hours to run ads, the Google profile, reviews, the website and real reporting together. |
| Above about $3,000/month | Multi-location or multi-brand operations, or markets expensive enough that the management work genuinely scales with the spend. Worth it when the volume is there; not before. |
Bands describe the market as we see it, not competitors' published rates — most publish none. Our own figure is the only one here that is a quoted price.
Your website is provided as part of your subscription — hosted and maintained by us while your plan is active, with the option to continue managing or purchase it if you ever leave. Your domain and the materials you provide always remain yours.
Estimator
Estimate your monthly investment
No email required, and nothing is sent anywhere. This is our published fee plus a realistic ad budget for your situation — the arithmetic is shown underneath.
What this estimate assumes
- Our programme fee is fixed at $1,495/month regardless of the answers above — only the ad budget moves.
- Ad spend starts from the $1,000/month minimum and scales with your answers.
- Ad spend is paid by you directly to Google, on your own account.
- It excludes anything bought outside the programme, and any third-party software you already pay for.
This is an estimate, not a quote. It is a starting range to help you budget. What we would actually recommend depends on your market, and we will tell you on the call if a smaller number is the honest answer — including if the honest answer is "not yet".
What moves the price up or down
How competitive your market is
Cost per click and cost per lead are set by who else is bidding near you. A metro with four well-funded competitors costs more per lead than a rural county with none, for identical work on our side.
How many services and service areas you want to win
One service in one town is a narrower build than pumping, installs, repairs and inspections across five counties. More ground means more pages, more campaigns and more ad budget to cover it.
What already exists and what state it is in
An unclaimed Google Business Profile, a site with no tracking, or an ad account with a history of wasted spend all mean setup work before anything can improve. A clean starting point moves faster.
Your ad budget, which is separate from our fee
The $1,000+ monthly minimum goes to Google, not to us. Lead volume scales with that number far more than with our fee — and where a channel is demand-capped rather than budget-capped, more money buys nothing and we will tell you so.
How fast you need to see movement
Paid channels produce leads in days. Google Business Profile and SEO compound over months. A plan weighted toward speed spends more on ads; one weighted toward durability spends more on the organic side.
What about bigger programmes?
We do run larger engagements — multi-location operators and businesses running several brands. We have not published a rate card for those because they are genuinely quoted rather than priced off a list, and publishing a made-up tier table would undermine the one real number on this page.
If you are in that position, call (817) 670-3672 and we will give you a real figure on the call rather than a bracket.
Pricing FAQs
Questions about money
How much does Groundbreaker Marketing cost?
Our Groundbreaker Program is $1,495 per month on a 6 month commitment, plus a minimum of $1,000 per month in ad spend that you pay directly to Google.
The $1,495 covers Local Service Ads management, Google Ads management, Google Business Profile SEO, reputation management, citations, geo-tagged photos, your website and its hosting and maintenance, technical SEO and backlinking, AI visibility work, and lead tracking with monthly reporting. The ad spend is separate because it is not ours — it goes to Google, and you keep the account.
Why is the ad spend separate from your fee?
Because it is not our money. Ad spend is billed by Google directly to your card on your own account, so you can see every dollar and you keep the account and its history if we ever part ways.
Agencies that bundle ad spend into one invoice make it impossible for you to tell what was media and what was margin. It also means that when you leave, the account history — which is what makes campaigns perform — leaves with them.
Is there a contract, and how long is it?
The Groundbreaker Program runs on a 6 month commitment.
Six months is not an arbitrary lock-in. Paid channels produce leads within days, but Google Business Profile ranking and SEO compound over months, and judging that work at week six tells you nothing useful.
How long does a typical engagement last?
Our work runs in monthly cycles: monthly reporting, meetings as needed, and same-day answers from our team. Tell us the number you are trying to hit and we will be honest with you about how long it realistically takes to get there.
What happens to my website if I stop working with you?
Your website is hosted and maintained by us while your plan is active. If you leave, you can continue managing it or purchase it. Your domain and the materials you provide always remain yours.
This is published on our pricing page and on the home page too, because "who owns the website" is the question that catches most contractors out when they try to change agencies.
Do you charge a setup fee?
We do not publish a separate setup fee. What we publish is the monthly programme fee and the ad-spend minimum, and if anything else would apply to your situation you will hear it before you sign, not after.
Why are some marketing agencies so much cheaper?
Under about $500 a month usually buys one task done partially, and very often no call tracking at all — which means nobody can tell you whether it worked.
The cheap end is not always a scam; it is usually just a smaller scope than the buyer thinks they are getting. The problem is that without tracking there is no way to find out either way, and a year can go by.
Do you offer a guarantee?
We do not publish a results guarantee, and we would be sceptical of anyone in this industry who does — nobody controls Google’s auction or your competitors’ budgets.
What we do commit to is transparency: you own the accounts, you can open the reporting yourself at any time, and if a channel is not producing you will hear it from us first.
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Ready to see what your marketing should be doing?
Book a video call. We will go through what you are running now, what it is producing, and what we would change — before you spend anything.