Groundbreaker Marketing

Service

Websites Built to Convert for Trade & Home-Service Businesses

We build and maintain your website as part of your plan: fast, accessible, written to convert, with call and form tracking wired in before it goes live.

What’s included

  • Design and build, with the phone number and the form treated as the point of the page
  • Hosting, updates, security and backups while your plan is active
  • Call tracking and form capture wired in from day one
  • Accessibility built in to WCAG 2.1 AA rather than bolted on afterwards
  • Consent handling for the states that require it
  • Your domain and the materials you provide always remain yours

Included in the Groundbreaker Program

This service is not sold separately. It is part of the $1,495/month programme, alongside everything else on our services list.

See the full price and inclusions

Websites, Tracking & Reporting

Common questions

How do you measure success for your clients?

By leads, not impressions. We report your actual phone calls and form submissions, you have access to your reporting at any time, and you own your accounts and data. If a channel is not producing, you will hear it from us first.

What is call tracking and do I need it?

It attributes each incoming call to the channel that produced it, with a recording and a duration. Without it, nobody can tell you which of your marketing is working.

The most common failure we inherit is a business spending money across four channels with no way to tell which one produced the phone call — so the budget gets moved on gut feeling.

What counts as a lead in your reporting?

A call that lasts long enough to be a real conversation, or a form submission from a real person. Wrong numbers, hang-ups and spam are filtered out and not counted.

Counting every ring as a lead is how agencies produce impressive reports that do not match the owner’s experience of the phone. We would rather the number be smaller and true.

Can I see my reporting whenever I want?

Yes. You get a dashboard you can open yourself, not a PDF you wait for at month end.

What should a contractor website actually do?

Load fast, say what you do and where, and make the phone number and the form the easiest things on the page. Everything else is secondary.

It also has to be readable by machines. If your services render through a widget, or your reviews load by JavaScript, then search engines and AI assistants cannot see the very things that would make them recommend you.

All 7 questions on websites, tracking & reporting

Ready to see what your marketing should be doing?

Book a video call. We will go through what you are running now, what it is producing, and what we would change — before you spend anything.